In 2015, Fran started an arts organization to promote emerging artists in New York City and needed a name. Spelling ‘niche’ phonetically as Neesh, she created a custom wordmark using Adobe Illustrator. Choosing a color palette and font that are soft and welcoming, she went on to design business stationery, marketing materials and an eCommerce website. Over time she has adjust the colors to pop more in print.
Learn more about Neesh here: https://www.neesh.io/